Case Study

From a link in bio to a real digital practice.

Ekaterina Khomenok

A ground-up redesign for a Paris-based sophrology and reflexology practitioner, replacing a plain link-in-bio page with a calm, editorial site built around real booking and service pages.

Wellness Practice Website

Context

Ekaterina Khomenok is a sophrology and reflexology practitioner based in Paris, running an entire practice built on trust, presence, and personal referral, the kind of business where a prospective client typically needs to feel a real sense of who the practitioner is before booking a first session. For years, that entire practice lived behind a single link-in-bio page.

A link-in-bio page can work well enough as a bridge from social media to a booking link, but it isn't a real digital presence. It offered no navigation, no dedicated space to explain sophrology and reflexology as genuinely distinct practices, and nothing that could be found directly through search by someone who didn't already follow Ekaterina on social media.

The Problem

The link-in-bio format meant there was no real navigation: just a stacked list of links with no context, no explanation of what sophrology or reflexology actually involve, and no way for a first-time visitor unfamiliar with either practice to understand what a session would look like before committing to book one.

Nothing was indexable, which meant the practice was effectively invisible to search entirely. Pricing wasn't transparent anywhere on the page, which left a real hesitation gap for anyone trying to decide whether to book, and there was no direct booking path at all, just contact information for messaging back and forth to arrange a time.

Strategy

The strategy was to replace a page of links with an actual digital practice: a real site with dedicated pages for sophrology and reflexology, each explained on its own terms since they're genuinely distinct disciplines that deserve separate explanations rather than being folded together.

Transparent pricing was treated as a trust signal rather than something to hide behind a contact form, since hiding cost tends to create more hesitation than it prevents. A direct booking path was built in so a client ready to commit could do so immediately, rather than starting a back-and-forth conversation just to find an available time.

Wireframes

Wireframes separated sophrology and reflexology into two clearly distinct paths from the homepage, each leading to its own page explaining what the practice involves, who it tends to help, and what a first session looks like, rather than forcing every visitor through one generic explanation of both.

Pricing was planned as a visible section on each service page rather than something requiring a message to uncover, and a booking call-to-action was placed consistently throughout, not only at the bottom of the page.

Branding

The visual identity is calm and editorial, avoiding both clinical sterility and new-age cliché, the two extremes a lot of wellness branding tends to fall into. A soft, natural palette and considered typography give the practice a sense of quiet professionalism.

Real photography from the practice replaced the informal social media imagery the link-in-bio page relied on, giving the site a more established, trustworthy feel while still staying warm and personal rather than corporate.

Development

The site was built with dedicated, indexable pages for each service, each carrying its own metadata so sophrology and reflexology can each be found directly through search rather than requiring a visitor to already know Ekaterina exists. A direct booking flow replaced the previous message-and-wait process entirely.

Local SEO was built in specifically for Paris-based searches, since that geographic specificity is exactly what determines whether the practice shows up for the people actually searching nearby.

Results

A page of links has become a real digital presence: dedicated pages for each practice, transparent pricing, and a direct booking path that didn't exist before at all. The practice is now genuinely discoverable through search rather than depending entirely on social media and personal referral.

A visitor arriving through search now finds a considered, professional presence that explains exactly what sophrology and reflexology involve before they ever need to ask, which does real work toward earning that trust before the first conversation even happens.

FAQ

A link-in-bio page has no real navigation, no indexable pages, and no way to actually explain two distinct practices in enough depth for a first-time visitor to feel confident booking. Only a real site could fix that.

They're genuinely distinct disciplines. Folding them into one explanation made it harder for visitors to understand either one clearly, so each now gets its own dedicated page.

It was a deliberate one. Hiding pricing tends to create more hesitation than it prevents, so making it visible upfront was treated as a trust-building decision, not just a convenience.

Dedicated, indexable pages with local SEO mean the practice can now be found directly through search in Paris, rather than relying entirely on existing followers and referrals.