Chez Thao
A warm, appetite-driven redesign for a Vietnamese take-away restaurant in the Swiss Alps, replacing a cluttered template with a menu-first, mobile-ready site.
Designed to elevate ambitious brands.
Apolux is a digital design studio. We design digital experiences that inspire confidence, drive growth, and create lasting impressions.
Trusted by ambitious teams
- Chez Thao
- Iron & Oak
- Loko.Depo
- Taxi OLE
Selected Work
Projects built for lasting impact.
A selection of digital products and brand systems we've designed for companies raising the bar in their industries.
Restaurant Website
Iron & Oak
A moody, editorial site for a Brooklyn barbershop, pairing dramatic photography with a menu-first services page and real client reviews.
Loko.Depo
A redesigned home for the largest Lokomotiv Moscow fan community, replacing a dated forum with a modern, feature-rich space.
Taxi OLE
A clean, trustworthy website for a CPAM-approved taxi and medical transport service in Nice, built to make booking a ride fast and simple.
Dr Nomsa Ntshingila
A calm, editorial site for a clinical psychologist and executive coach, pairing warm portrait photography with clear service pages for therapy, coaching, and organizational consulting.
Мастерская тела
A ground-up redesign for a Moscow-based fitness coach, replacing a cluttered template with a calm, editorial site and real program pages built to rank.
Ekaterina Khomenok
A ground-up redesign for a Paris-based sophrology and reflexology practitioner, replacing a plain link-in-bio page with a calm, editorial site built around real booking and service pages.
Case Study
From dated template to a menu you actually want to order from.
Chez Thao reimagines a Vietnamese take-away restaurant's web presence: a cluttered, generic template gives way to a warm, appetite-driven site built around the menu, with clear pricing, real dish photography, and a fast path to ordering.
Chez Thao: Vietnamese take-away restaurant
Menu with clear pricing and dish photography
Signature dishes, front and center
Services
Everything a modern brand needs to compete.
From first principles to final pixel: one studio, one standard of craft.
01
Brand Identity
Positioning, naming, and visual identity systems built to hold up at every scale, from favicon to billboard.
02
Web & Product Design
Interfaces engineered for clarity and conversion, grounded in real usability data, not trends.
03
Design Systems
Component libraries and design tokens that let your team ship consistent, accessible experiences at speed.
04
AI-Enhanced Product
Applied AI features and workflows designed with the same rigor and restraint as the rest of your product.
05
Development
Performant, accessible, semantic front-end builds, with pixel-accurate handoff from design to production.
06
Growth & Optimization
Ongoing iteration informed by analytics and user behavior, so the work keeps compounding after launch.
Process
A disciplined process, built for outcomes.
No guesswork. Every phase has a clear deliverable and a clear purpose.
- 01
Discover
We study your market, your users, and your business goals before a single pixel is drawn.
- 02
Define
Strategy, positioning, and information architecture: the structural decisions that everything else depends on.
- 03
Design
High-fidelity design across every surface, tested against real usability data at each milestone.
- 04
Build
Clean, accessible, performant implementation, engineered to match the design intent exactly.
- 05
Elevate
Post-launch iteration guided by analytics, so the product keeps improving after we ship.
Why Apolux
Confidence, by design.
We combine strategic thinking, elite craft, and applied AI to build digital experiences that hold up under scrutiny and under growth.
Senior craft, every project
No junior hand-offs. Every engagement is led by senior designers and engineers end to end.
Grounded in real data
Decisions are informed by usability research and behavioral data, not personal taste or passing trends.
Built to last
We design for five years from now, not five months: timeless systems over disposable trends.
One studio, full scope
Brand, product, and engineering under one roof, so nothing is lost in translation between teams.
- Brands elevated
- 40+
- Client retention
- 98%
- Days to first concept
- 12
Client Voices
What it's like to work with us.
“I hired them to build my website, and the result went beyond what I expected. The site is modern, fast, and perfectly suited to my needs. Communication was smooth from start to finish. I recommend them without hesitation.”
“Very satisfied with the quality of the work. My site is professional, optimized for mobile, and easy to manage. Deadlines were respected and every request was taken into account. An excellent experience.”
“A serious and efficient service. I needed a showcase site for my business and got an elegant design along with solid basic SEO. The support after launch is a real plus. Thank you for your professionalism.”
“Excellent web developer. Attentive, responsive, and full of good ideas. My site is fast, secure, and exactly what I had in mind. I will work with him again on future projects and recommend him highly.”
Recognition
Held to a global standard.
We build with award-caliber craft as the baseline, not the exception.
- 2026Awwwards: Site of the DayPending
- 2025CSS Design Awards: Best UIPending
- 2025Webby Awards: HonoreePending
FAQ
Common questions, answered.
We partner with ambitious, growth-stage companies, from funded startups to established brands, who care about design quality as a competitive advantage, not an afterthought.
Most brand and web engagements take 4 to 5 days from discovery to launch. Product design systems and ongoing partnerships are scoped separately based on complexity.
Yes. We regularly embed alongside internal design and engineering teams, contributing strategy, design, and front-end implementation as needed.
We design and build applied AI features, from AI-assisted workflows to intelligent interfaces, held to the same design rigor as everything else we ship.
Projects are scoped and quoted individually based on complexity and timeline. We share a fixed proposal before any work begins, with no hourly surprises.
Contact
Let's build something worth showing.
Tell us about your project and timeline. We reply within one business day.
- contact@apolux.net
- Studio
- Remote-first, worldwide