Apolux

Investment

A premium website is an investment, not an expense.

Most agencies price by page count because it's easy to quote and easy to compare. We don't sell pages. We sell the outcome a site is built to produce: more qualified leads, a stronger asking price, a brand that reads as established rather than assembled.

That's also why you won't find a single number on this page. The right investment depends on scope, strategy, and how much of the story still needs to be built from scratch, not on a fixed menu.

Most projects range from €8,000 to €35,000, depending on scope, strategy, and content requirements.

Start a project

Tell us what you're building and we'll tell you honestly where it falls, before any commitment.

What Shapes The Price

Five things that move the number.

Scope

How many pages, sections, and distinct user journeys the site actually needs to do its job.

Content

Whether copy, photography, and case studies already exist, or need to be directed and produced from scratch.

Strategy

How much research, positioning, and UX work happens before a single screen gets designed.

Technical Complexity

Custom animation, AI features, multilingual builds, and integrations all add real engineering time.

Timeline

A compressed launch date costs more than a schedule with room to iterate.

Engagement Levels

Four ways to work with us.

Each level builds on the one before it. Most clients land in Growth.

Launch

For startups and small premium businesses proving a new market.

€2,573–5,583

  • Discovery workshop
  • UX strategy
  • Homepage plus 5–7 supporting pages
  • Responsive design
  • Basic SEO
  • CMS
  • Contact forms
  • Performance optimization
Most Popular

Growth

Where most of our clients land, and where most businesses should.

€3,218–4,728

  • Everything in Launch
  • Brand refinement
  • Advanced copy guidance
  • Conversion optimization
  • Motion design
  • AI-assisted workflows
  • Structured data
  • Generative engine optimization (GEO)
  • Resources section
  • Analytics setup

Authority

For businesses whose website is a strategic asset, not a brochure.

€4,291–5,728

  • Brand strategy
  • Full UX research
  • Content architecture
  • Advanced animation
  • Custom illustration
  • SEO strategy
  • Knowledge hub
  • Case study system
  • Multilingual support
  • Performance consulting

Enterprise

Completely bespoke, scoped around your organization.

From €4,372

No upper limit.

  • Everything in Authority, scoped to your organization's structure, stakeholders, and systems.

Ongoing Partnership

Growth Partnership

Instead of a maintenance contract, an ongoing partnership that keeps compounding on what launch already built.

€432–1,296/month

Scoped to your site and goals.

  • Monthly improvements
  • SEO
  • AI optimization
  • Performance monitoring
  • Analytics
  • Content strategy
  • Landing pages
  • Experiments

Not Ready For A Redesign

Start with an audit instead.

An audit is a real deliverable, not a sales call in disguise: a prioritized, written assessment of what's actually costing you leads.

Website Health Check

A PDF report covering the fundamentals: performance, SEO, mobile experience, and clarity.

€352

Conversion & UX Audit

A deep analysis with a video walkthrough and a prioritized roadmap.

€1,134–1,865

Executive Digital Strategy

Competitive analysis, positioning, SEO, AI visibility, UX, and brand, delivered with a roadmap and a working session.

€3,500–6,000

How an audit becomes a partnership.

  1. 01Website Audit
  2. 02Strategy Workshop
  3. 03Redesign Proposal
  4. 04Website
  5. 05Growth Partnership

Pricing Questions

Common questions about the investment.

A single number invites comparison shopping against agencies charging a fraction of it for a fraction of the outcome. Scope, strategy, and content requirements move the real number more than any fixed starting price could reflect.

We scope it in the discovery call: page count, content readiness, technical complexity, and timeline all move a project up or down within its range before we send a fixed proposal.

You receive a fixed proposal before any work begins. Scope changes requested mid-project are quoted separately rather than absorbed silently.

Most don't at first. The packages describe typical scope, not a rigid menu. We'll tell you honestly which level your project actually needs.

No. A site we build is yours outright at launch. The partnership exists for clients who want the site actively improved after it ships, not as a lock-in.

Ready to talk about your project?

Tell us what you're building and your timeline. We'll tell you honestly where it falls and what it would take.

Start a project